Well done to Faye, Zoe and Issy for winning the Learning approach research challenge cup!
The girls worked together on investigating whether TV and magazine adverts had an influence on the type of make up that people bought. They identified that different adverts had different age models in them and appeared to be aiming themselves at particular age groups.
They performed an observation in boots, estimating the age of customers and then noting down what make up they bought.
They were testing the hypothesis:
The type of advertising has a significant influence on the age of the buyer.
They performed their observation and analysed the data using a Chi squared test of difference. They found that there was no significant difference between the types of make up different age groups were buying suggesting that whatever influences people to buy certain types of make up, age targeting is not a large factor. In their evaluation they discussed the issues surrounding their observation and how confounding variables such as special offers or exposure to adverts might have clouded the results.
It was an insightful and well presented piece of research.